We chose to work with cotton because in the end, nothing compares to the feel of cotton. However, conventional cotton is extremely resource intensive which is why we chose to work with organic cotton. On average, organic cotton reduces blue water (non-rainfall) consumption by 91%, reduces CO2 emissions by 46%, acidification by 70%, eutrophication by 26% and non-renewable energy by 62% compared to conventional cotton. Organic cotton also eliminates the use of toxic chemicals and improves plant biodiversity. All of our organic cotton is grown in Erode, India which is within a few miles of our weaving facilities. This reduces CO2 emissions even more! Lastly, the cotton ginner and mill is GOTS certified which reassures the claims..