We had been looking for a better kind or alternative to elastic for quite some time. Elastic is an amazing material and stretchability is truly needed in fashion. Unfortunately, conventional elastic is also one of the worst materials for the environment. It doesn’t degrade well and after it’s useful life, ends up in the landfill.
It took us about a year to find an environmentally friendly alternative and the people at James Tailoring are the geniuses that found the solution. The “elastic” or as we like to call it, eoc-elastic, contains a blend of natural latex and organic cotton. About 65% to 35%, respectively. Absolutely no plastic is used in the production. On top of that, the entire process is GOTS certified!