Right off the top, The New Denim Project (TNDP) might produce one of the most sustainable fabrics in the world! Founded in 2013 by Iris Alonzo and Steve Teeps, the TNDP is committed to minimizing waste, promoting ethical manufacturing and environmentally responsible fabrics.

Their solution is to take discarded denim and transform it into high-quality fabrics. Their fabrics is made using a unique process that involves shredding, spinning, and weaving post-industrial textile waste into new fabrics. In addition to its commitment to sustainability, TNDP is dedicated to creating a positive impact in the communities where it operates. The company works closely with local artisans and craftspeople, providing them with fair wages and opportunities to develop their skills.

"Upcycling is a philosophy and a design principle that includes 'recycling' but goes beyond this system by taking a 'whole system' approach to the vast flow of resources and waste through human society. It redesigns the current, one-way linear industrial system into a circular economy, and it is modeled on nature's successful strategies​.

A circular system is restorative and regenerative by design, aiming to keep materials and components at their highest form of use and value at all times. It preserves and enhances natural resources, optimizes their yield, and minimizes system risks by managing renewable sources and flows. Existing materials are given more value, not less. A continuous positive design and development cycle, essential to minimize environmental impact and decrease the amount of waste that goes into landfills."


  • 20,000 liters of water saved for every kilogram of upcycled fabric.
  • 20 tons of CO2 are eliminated for every ton of upcycled fabric.
  • Since no dyes are used in the making of the fabric, no additional dye chemicals are needed. ​
  • On top of it all, you save textiles from ending up in the landfill! 

For Soluna, all TNDP fabric is sent to La Workshop who expertly craft our garments. 

Women Led

Founded in 1956 by their grandfather, the mill is currently managed by Arianne and Joanna, who respectively serve as the creative director and head of business development. Their father, Jamie, leads the production department.